The Gearfire difference

Informed by the Most Comprehensive Sales and Inventory Database Available in the Shooting Sports Industry

Analytics are only as good as the data they are based on, as flawed or incomplete data can lead to inaccurate insights and flawed decision-making. In the realm of data analytics, the adage "garbage in, garbage out" rings particularly true. High-quality data, on the other hand, serves as the foundation for robust analytics, enabling organizations to derive meaningful conclusions, uncover valuable patterns, and make informed strategic choices. Gearfire, and our enormous network participating retailers, is uniquely positioned to deliver the largest, most encompassing database of product journey information and consumer buying behaviors.   

Expansive Product Set

  100K+ UPCs, from all the major manufacturers, across the entire spectrum of shooting sports retail categories and subcategories.  

Largest Reporting Network

 Over 2,500 contributing firearm retailers reporting in-store and online transactional information, and on-hand inventory levels. 

Beyond Transactions 

From shelf to shopping cart, access insights about all stages of the product journey, from on-hand stock levels to completed sales. 

The gearfire advantage

Harness the Power of RetailBI and Outperform the Competition   

MONITOR

  Be the first to know. RetailBI lets you instantly extract up-to-date insights and sales activity so your company can react before your competitors.

    

ANALYZE

  Identify sales trends and market share movement to inform product life-cycle decisions, including new development, discounting, and sunsetting.   

OPTIMIZE

  Increase manufacturering profitability and efficiency by effectively anticipating production needs and improving your forecasting accuracy.  

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